Press Release:
In celebration of the timeless and iconic saga, CROSS has unveiled a new series of fine writing instruments and journals that capture the mythical and modern elements of the original Star Wars film trilogy. With these one-of-a-kind, collectible writing instruments, CROSS is putting the force of fine writing, creativity and storytelling directly into the hands of Star Wars fans of all ages.
“This limited series of writing instruments and accessories reflects the CROSS values unmistakably shared by the creators of this iconic saga, which include the continued pursuit of greatness and the timeless value of thoughtful inspiration and innovation,” said Magnus Jonsson, Global CMO, A.T. CROSS.
The series features some of the most iconic Star Wars characters, C-3PO, Darth Vader, and Stormtroopers. The Star Wars limited edition collection from the Townsend line is limited to 1977 units per character and features impeccable character details etched into the finish, enhancing its collectability and authenticity (MSRP, $450-$575). The Click Star Wars Gel Ink Pen Collection symbolizes the dynamic spirit of each character and is the ideal pen for your everyday writing needs (MSRP, $45). Last but not least, and designed to complement your Star Wars writing instrument, the Star Wars journal collection from the Jot Zone line is the perfect blank slate on which to journal your favorite Star Wars scene (MSRP, $40). Available this Fall, all are designed with CROSS timeless flair to suit the fancy of fans across the Star Wars universe. The series can be purchased online at www.cross.com and at select retailers. Access the online store locator for more details.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd
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About CROSS
The story of the CROSS brand begins in 1846 when artisan Richard Cross, in partnership with his son Alonzo Townsend Cross revolutionized fine writing instruments. Their early mark of entrepreneurial excellence included tools refined through more than 100 patents and accented by the spoils of the California gold rush. Still positioned to set the bar for what it means to symbolize achievement, human potential and usable luxury, CROSS seeks to provide those possessing extraordinary vision and a strong entrepreneurial spirit with the tools needed to make their mark.
