NYCC – Start With Why – Ashley Eckstein on Building a Fashion Empire


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Ashley Eckstein’s Her Universe has taken over the geek world.

With the huge news of the sale of the company that started by offering Star Wars shirt designs for geek girls everywhere, and now has become the brand which is synonymous with geek girl fashion.

While at NYCC today, I had the opportunity to attend the “Ashley Eckstien Spotlight” panel where the HU founder gave us some insight into the very real challenges of starting Her Universe.

Dream. Wish. Do. That was the foundation of what eventually became Her Universe.

“It’s ok to fail.” If you don’t take chances, then wonderful things like Her Universe won’t happen.” -Ashley Eckstein

I had the opportunity to sit down with Ashley and talk more about this, check it out:

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