The good folks at General Mills sent us this really cool info. (and mailed us Cheerios, which never hurts) Check it out!
General Mills and Star Wars are teaming up to offer exclusive vintage movie posters in every specially marked box of General Mills cereals!
General Mills is once again connecting fans with what they love. Hidden inside each box, you will find one of six timeless movie posters featuring your favorite Star Wars films.
Star Wars and cereal fans alike can collect all six classic posters in each participating brand of General Mills cereals, including Cinnamon Toast Crunch, Honey Nut Cheerios, Trix, Cookie Crisp and Reese’s Puffs. The specially marked boxes of Big G cereals hit store shelves this month, for a limited time only.
Check out the #CerealWars Tumblr page that launched this week for more fan fun surrounding the General Mills and Star Wars partnership.
When Gareth Edwards made the intimations at Star Wars Celebration Anaheim that Star Wars Anthologies: Rogue One would be something of a grittier approach to the franchise detailing a military mission to extract the Death Star plans from right under the Imperial’s nose, swaths of fans everywhere were both rejoicing at the fact of another Star Wars movie but also worried about whether it would truly be a Star Wars movie or just a high budget sci-fi movie. Some worry that a Full Metal Jacket style film will lose that mysticism and mythological tendencies that we have come to know and love in the other movies. Personally, I feel that a grittier addition to the saga and a different type of story would both benefit and expand the beloved Star Wars story, rather than hinder it.
As a grandson of a Vietnam marine veteran I grew up hearing both the tales of hell and horror and those of kindness and kin, and let me say that hearing the stories of pain and suffering made the ones that were of mercy all the more important. The darker ones increased the impact the of positive sides of the story. A Star Wars example of this is found in the transition between episodes 3 (Revenge of The Sith) and 4 (A New Hope). In spite of what some consider dubious quality for the prequels it does make sense to admit that having more story that foils other aspects later in the timeline does actually increase the force behind the scene. Now that we know everything evil that Vader did when he was converted to the Sith we have much more to rejoice about when he is redeemed by Luke Skywalker, showing Vader’s dark fall brightens his redemption. I feel that Rogue One (if it’s half decent) will do the same to what is mentioned of the Death Star plans in A New Hope. If Rogue One is done right we’ll hopefully get a little teary eyed at the famous “Many Bothans died to bring us this information”. In short, its darker tone should hopefully deepen the power of the Star Wars narrative, something any fan would be okay with.
Its darker tone should hopefully deepen the power of the Star Wars narrative.
Another thing Rogue One will hopefully do is expand the Star Wars universe into almost a genre with internal genres (if you will). This by no means suggests we abandon the Star Wars story telling we know and love, on the contrary, it will world build around those stories making them and the franchise more believable (From a certain point of view). Finally, having varying stories and genres would give the Star Wars will give a sort of vitality that would allow the franchise to grow both as universe and as a unified story.
In a statement to starwars.com, Trank sounded a little melancholy.
“After a year of having the incredible honor of developing with the wonderful and talented people at Lucasfilm, I’m making a personal decision to move forward on a different path. I’ve put a tremendous amount of thought into this, and I know deep down in my heart that I want to pursue some original creative opportunities. That said, the Star Warsuniverse has always been one of my biggest influences, and I couldn’t be more excited to witness its future alongside my millions of fellow Star Wars fans. I want to thank my friends Kathleen Kennedy, Kiri Hart, Simon Kinberg, and everyone at Lucasfilm and Disney for the amazing opportunity to have been a part of this. May the Force be with you all.”
I have to admit, the only basis of judgement I have for any of Trank’s work is the new Fantastic 4 trailer. It was alright. I am surprised to hear the news though.