• blog
  • Marketing of the Force


    Recently the internet was abuzz with the release of the trailer for Rogue One: A Star Wars Story.  The marketing for this latest Star Wars film appears to be mirroring the marketing strategy for last year’s Star Wars: The Force Awakens.  Two movies in, I think Lucasfilm and their marketing partners have created a winning […]

  • blog
  • Rogue One Trailer Breakdown


    WARNING: Possible SPOILERS for Rogue One.   The trailer opens with an amazing shot of a plateau city on Jedha. We know now, according to the official Databank entry, that Jedha is “a small desert moon frosted by a permanent winter.” Jedha was home to one of the first civilizations to explore the Force and […]